Erisma is an educative program developed by Erudio. This program is centered on 3 applicative modules, carefully chosen and ordered to build, pillar by pillar, brick by brick, the edifice we called Creative Leadership. The modules (Creative Writing, Theatrical Techniques, Public Speaking, and Self-Knowledge) target at creating skills and abilities strengthened by relevant knowledge.
Our challenge was to promote this Leadership Program at the 20th edition for finding new students. So we put together an integrated strategy campaign that has exposed the Erisma Program to all active channels like Facebook, Linkedin, Google, E-mail Marketing, etc.
Results:
Irresistible targeted Ad-words campaign
Increase in traffic and time on site
SBuilding a top-notch release strategy